Pop Telecom: ISP Website with CMS & Customer Management
for Pop Telecom
POP Telecom, a leading independent provider of low-cost telecommunications and one of the fastest-growing telecommunications companies within the UK, needed a website which would deliver a clear user experience for their consumers.
Pop chose stickee to provide them with a new, modern design and customer-focused features.
While the relationship with POP Telecom started with us providing general support and improving their existing company website, it soon became clear that a brand new website would need to be created in order to grow the business and attain objectives. During the rebuild, we focused first on increasing sales. However, POP also needed their website and system to be scalable, so that it could grow along with the business.
We designed a bespoke eCommerce website which focused primarily on functionality, allowing POP Telecom’s products to be accessible by their customers on all devices while also assisting their Search Engine Optimisation strategy. With a fully responsive and user-friendly website including a truly unique, bespoke checkout system, sales increased dramatically.
On the backend of the site, we worked to design a clear, smooth content management system, which allows POP to add and edit products or pages to the site as well as manage affiliates. The site also features multiple integrations with other services, including an API from TalkTalk Group.
The site redesign drove a stark rise in traffic and sales, growing from around 50 orders per month to over 2,000 – so rapidly, in fact, that POP have since requested more features to improve the efficiency of processing online transactions. Thanks to the success of the site, POP Telecom chose stickee to create a website for both POP Energy and their business venture Gazeley Stud, along with providing them with a white label.
Our work for POP Telecom has exceeded the expectations of the initial brief. Our relationship has developed and expanded to include numerous services as we remain responsive, proactive and able to adapt quickly to the needs of their growing business.