The Piano Man: Website Redesign

Leeds based Piano experts, Pianoman, sought stickee to redesign their existing website. The design improvements have helped generate more sales and modernise their brand image online.

brief

Leeds based Piano experts offer their customers the best in Grand, Upright and Digital Pianos. Despite their success, lack of investment in their website prevented it from performing to its full potential.

With a dated design, the site was in need of refinements to improve conversion rates. Most importantly, their website wasn’t mobile optimised and as a result failed to perform for a large part of their online audience.

To transform their online presence, the team at Pianoman sought out stickee to provide them with an improved website to better advertise their Pianos and special offers.

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Solution

The three goals of the project were to create a site that is:

  • Accessible to their audience on mobile devices
  • Modern in design to represent a fresh brand
  • Optimised to increase conversion rates

With our experience in creating responsive sites, we built a new, mobile optimised website which can cater to their customers on all devices. As a B2C business with customers viewing their website on both desktop and mobile devices, this change significantly improved the user experience for all their customers.

A brand-new design with a modern and bright appearance freshened up their online presence. A better UI and UX would improve the user experience with the brand’s online platform.

To better showcase their deals and encourage conversion, we strategically placed call to actions on webpages and incorporated brochures of products to be advertised.

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Results

The team at Pianoman were thrilled with the improved design and functionality of the site. The mobile optimised site assisted in the improvement in lead generation. With a faster loading speed and improved SEO, the site successfully brought in more traffic.

A faster loading time and better SEO consequently improved the site’s performance on Google. Content is now easily accessed and managed with the CMS system integrated into the website, making it far more efficient for the team.

Want to know more about how we can help improve your websites performance? Chat with our talented Creative Team here to find out more.

The Piano Man: Website Redesign Results Image