NatWest T20 Blast: Virtual Reality Cricket Experience

NatWest, required an exciting, memorable and engaging activity at the T20 Cricket Tournament. ‘Balls!’ offered them a high quality immersive cricket experience, that left a lasting impression with their audience.

brief

NatWest, sponsors of the England Cricket Team, required an exciting, memorable and engaging activity at the T20 Cricket Tournament.

‘Balls!’ offered them a high quality immersive cricket experience with the ability to be tailored to support their charity campaign. More importantly for NatWest, offering their audience interaction with high end Virtual Reality headsets such as the HTC Vive created a lasting impression for the enthusiastic cricket fans.

Alongside M&C Saatchi, stickee worked towards providing cricket fans at the tournament, an unforgettable Virtual cricket experience.

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Solution

The game makes use of the HTC Vive’s hand held controllers to put a realistic bat in your hands, so you feel like you’re actually batting, rather than playing a computer game with a traditional controller.

With the national tournament attracting hundreds of fans per game, the game was customised to allow the maximum number of fans to enjoy the experience.

Giving users practice shots to get used to a Virtual Reality headset, users had six shots to score as many runs as they could. With this format, the game had a new user playing approximately every two minutes.

To learn from their performance and improve from previous shots, we incorporated a ‘Slow Motion Replays’ feature within the game. Once a player has batted, they can watch every shot in slow motion and see exactly where the ball was bowled, whether they hit the ball and where the ball ended up going.

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Results

Played by members of the England Cricket Team themselves, fans could see their scores and attempted to beat those made by the professionals. Throughout the tournament, the game was played by thousands of enthusiastic cricket fans both young and old.

Encouraging fans to get the best score was the pledge made by NatWest to donate to the charity ‘Chance to Shine’ whenever a six was scored.

A roaring success, showcased at grounds such as Lords, Edgbaston and Headingly,  the game always attracted a queue of fans at stadiums across the country.

Take a look at the campaign below and get in touch with our team here if you want to find out more.

Balls! VR Cricket from stickee on Vimeo.

NatWest T20 Blast: Virtual Reality Cricket Experience Results Image