BBC / CBBC: ‘Beat the Boss’ Browser-based Game

for CBBC

To support CBBC's new series of programmes, we created an online game for children between the ages of 6 and 12. The remarkable success of the game resulted in BBC requesting us to expand the game even further.




Beat the Boss was a brand new series of programmes produced by the BBC for CBBC. It pitched a team of entrepreneurial children against a team of business people in a battle to design and promote a new kids product. CBBC asked us to create an online version of the game for 6 – 12 year olds.

BBC / CBBC: ‘Beat the Boss’ Browser-based Game Brief Image


We created a game where the player competes against and aims to ‘beat the boss’ who is computer generated and ‘semi random’. The player must select the different product components to construct a bicycle in level one and a trainer in level two, to best suit the style of the target individual (a randomly chosen child – any one of 6 children, 3 girls and 3 boys, each of whom was sporty/adventurous, astute/practical or hip/funky)

The original brief was to create a one level game. Six months after the game going live, CBBC remarked that Beat the Boss had been one of their most successful games on the site for this age group, consequently we were asked to create an extra level to support the return of a new series.

Like what you see? Have a chat with our team if you want to find out how they can help you create an engaging online game.

BBC / CBBC: ‘Beat the Boss’ Browser-based Game Solution Image