Beat the Boss pitched a team of entrepreneurial children against a team of business people in a battle to design and promote a new kids product.

CBBC asked us to create an online version of the game for 6 – 12 year olds.

Beat the Boss image
Beat the Boss image


We created a game where the player competes against and aims to ‘beat the boss’ who is computer generated and ‘semi random’. The player must select the different product components to construct a bicycle in level one and a trainer in level two, to best suit the style of the target individual (a randomly chosen child – any one of 6 children, 3 girls and 3 boys, each of whom was sporty/adventurous, astute/practical or hip/funky)

The original brief was to create a one level game. Six months after the game going live, CBBC remarked that Beat the Boss had been one of their most successful games on the site for this age group, consequently we were asked to create an extra level to support the return of a new series.