MTV: Ludo Character Development & Integrated Campaign

for MTV

We commissioned a Brazilian illustrator to create Ludo, the main character. With the addition of some stickee-made beats and some head nodding action our vision was realised.

brief

The brief from MTV was to create a small, integrated campaign to support the phase one relaunch of MTV’s channels.

Solution

After a few ideas we realised that whatever we did, we wanted it to be in black and white only; banners seem to be on an exponential path of ever elaborate bells & whistles, glaring colours and are becoming increasingly intrusive. As an antidote to this we wanted to create a much more bold, pared-down and stark creative with an abstract narrative. We commissioned a Brazilian illustrator to create Ludo, the main character. With the addition of some stickee-made beats and some head nodding action our vision was realised.

MTV: Ludo Character Development & Integrated Campaign Solution Image

Results

We received a lot of praise for the simplified creative approach to this project from both the client and our peers. Ludo worked hand-in-hand with the MTV brand and helped to raise its profile and awareness of the channels.

MTV: Ludo Character Development & Integrated Campaign Results Image