stickee

Brief

Universal Music commissioned Stickee to create an online presence for Kate Walsh that would increase traffic and engagement of the artist’s audience. It should invite visitors to tell their friends about the site and the artist, and essentially spread the word about Kate.

Solution

Stickee designed a website for Kate to reflect her modern yet simple approach to life and music. The navigation of the site has a contemporary feel, using stylish imagery and fluid movement. Stickee picked out classic design items such as photo frames and mirrors using these as design details for displaying Kate’s videos and gallery. The overall look and feel of the site is organic and personal. Aspects such as the blogging page and the message board mean Kate’s fans can interact with their favourite artist within an environment which feels like Kate’s home.

Results

The finished product was very well received by Kate’s fans. Messages left on the site often commented on the design and that they would intend to go to up and coming gigs of hers – proving the site a success for promoting her live tours and spreading awareness of Kate Walsh. The client and the artist herself also expressed their satisfaction that the appearance and navigation of the site was exactly what they had in mind as a good reflection of Kate’s branding and online persona.