Magpie HQ

for stickee software

Magpie is our competitor intelligence system that is designed to gather and compare information from your competition and organise into formats that are easy to understand and work with, saving you time and money gathering intelligence manually.

brief

Magpie was first built for the Mobile Phone Industry. With our years of experience and knowledge in the industry we have been able to create bespoke data gathering and reporting tools that best analyse the unique intricacies that apply to mobile phone deals, in prepay, postpay and Sim Free. This includes looking at cash back and bill credit and how they affect total cost of ownership, how gifts and deal limits affect the value of the handset/deal combination and how prices differ in monthly value and total cost of ownership.

Magpie’s bespoke database structures and stores mobile phone tariff and handset combinations and reports daily on change in the market as well as archiving all price changes to view historically over time.

A combination of online reports, daily email ‘Squawk’ notifications and CSV exports provide a wealth of pricing data for the mobile phone industry.

Solution

Magpie is our competitor intelligence system that is designed to gather and compare information from your competition and organise into formats that are easy to understand and work with, saving you time and money gathering intelligence manually.

The core system is built around the principles of a multi-user system with a central database of competitor information (generally pricing) which then has bespoke reports and exports built to suit your company requirements.

Each competitor site data script is custom written to pull the exact information you need to know from competitor websites in the most efficient, friendly and lightweight manner as possible. The system is then designed to organise this information, output them into reports and download that you can work with and proactively alert you to market price changes via our ‘Squawk’ email notifications.

Magpie HQ Solution Image

Results

Magpie makes monitoring competitor and comparison website price and offer changes quick and easy. It does all the data collection and comparison work for you, leaving you time to formulate your pricing strategy and marketing campaigns.

  • Collect thousands of prices every single day
  • Focus on the important stuff that’s recently changed
  • Receive proactive alerts of pricing and offer changes
  • Save time trawling multiple competitor websites
  • Access reporting screens 24/7
  • Export data to CSV
  • View historical pricing trends
  • Display data in different reports for different user groups
Magpie HQ Results Image