stickee

3 ways to beat competitors without changing your prices

written by Momena Ibrahim | October 12, 2017

Pricing your products competitively whilst securing a healthy profit margin is the ambition of every business. With customers now more tech savvy and commercially aware than ever, ensuring you’re keeping up with your competitors is essential. Competitor Price Monitoring services enable businesses to retrieve important data on their competitors price changes. As a result, you […]

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3 ways microinteractions can improve user engagement

written by Faustine Ladeiro-Levent | August 31, 2017

What is a microinteraction? Even though we encounter them every day, we rarely notice them – yet they’re an important part of user experience (UX), adding depth and boosting engagement. Microinteractions are small, contained, single-use moments that happen whenever we perform certain tasks on our smartphones, computers, and even home appliances. The animated heart that […]

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women

Women are essential to the future of tech

written by Faustine Ladeiro-Levent | August 21, 2017

Throughout history, and up until the 1980s, women were the pioneers and inventors who shaped technology. Ada Lovelace, the first computer programmer, Grace Hopper, who invented the first programming language compiler, Margaret Hamilton, whose code sent humans to the moon, Shirley Ann Jackson, the theoretical physicist responsible for fibre optic… The list goes on. But […]

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Why we dedicate 10% to R&D

written by Momena Ibrahim | August 17, 2017

The cure for Apple is not cost-cutting; the cure for Apple is to innovate its way out of its current predicament”. Steve Jobs When Steve Jobs returned to Apple after over a decade away from the company, he prioritised innovation as the driving force with the potential to transform the brand. He was right. From being […]

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My work experience at stickee

written by Luke Cotton | July 14, 2017

My name is Luke, I am 15 years old, in Year 10. I attend Langley Secondary School and I have spent the last week at stickee doing work experience. Originally I was not going to do my work experience week at stickee, but after my dad did some work here he told me I would […]

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brand or business

Is your website on brand?

written by Momena Ibrahim | July 5, 2017

There are businesses, and there are brands. But when executed well, these terms become synonymous. The likes of Apple have proved time and time again why this works. With their commitment to making stylish, minimalist and innovative technology, and with a united product line, consistency is their strongest asset. As a result, customers return with […]

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3 ways to improve conversion rates on your checkout page

written by Faustine Ladeiro-Levent | June 28, 2017

Often, people shopping online add items to their baskets but leave at some point before finalising the checkout process – which is known as abandoning their shopping cart. Do you know how many people leave their cart abandoned? 69.23%, on average – but some ecommerce websites are seeing as many as 80% of their users […]

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5 signs you need to redesign your website

written by Faustine Ladeiro-Levent | June 22, 2017

Websites aren’t evergreen. While your company’s site might have looked and performed perfectly back when it was first built, there’s a chance it’s not up to today’s standards. A website redesign could be the solution – from simple functional modifications to a complete overhaul of branding and design elements, there’s a solution for you. Not […]

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SysAdmin Role

5 things customers hate about your website

written by Momena Ibrahim | June 19, 2017

Low conversion rates and under performing pages should reveal more than just technical glitches on your website. Analysis of the customer journey and user behaviour should tell you what your online users like and dislike about their online experience. Though there is no one size fits all, trends in online behaviour reveal certain web practices […]

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internet search behaviour

Changing search behaviour is shrinking the internet

written by Damian Carvill | June 9, 2017

How good is your memory? If I asked you to think back 20 years to 1997, what comes to mind? Perhaps you remember Tiger Woods becoming the youngest winner of the Masters? How about Harry Potter first being published or watching Titanic at the movies? Or maybe you recall me starting University as a fresh-faced […]

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slow website

Slow and steady doesn’t win online customers

written by Momena Ibrahim | June 5, 2017

We can’t emphasise enough how important it is to have a company website that loads and serves up its pages quickly. From poor conversion rates to lower Google rankings, slow loading speeds will hold your website back, regardless of the time and money you’ve invested in design, SEO and content. With the likes of Amazon […]

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Google Search Index

Can Google find pages with no inbound links?

written by Ed Genochio | June 1, 2017

Generally, Google and other search engines find new pages to add to their indices by following links from one web page to another. Some search engines, including Bing and Google, also allow webmasters to submit URLs directly, meaning that your site may get indexed even if there are no links pointing to it from the […]

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7 expert tips for great URL structure

written by Dan Richards |

Businesses operating online today know how important it is to rank well in search engines results. Having a great URL structure is a vital part of SEO that ought not to be overlooked: carefully crafted URLs allow search engines to find you more easily and understand what’s on your page. Here are my top tips for URL […]

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customers

You have under 60 seconds to impress potential customers online

written by Momena Ibrahim | May 17, 2017

Ever wondered how long on average a viewer will spend on a webpage? According to research, it is less than a minute – 59 seconds to be exact. This may sound like an alarmingly short amount of time, but it could explain high bounce rates and low conversion for your website. Though the internet is […]

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Beautiful, functional, or both?

written by Ryan Bibb | May 16, 2017

stickee’s web design team often gives this one piece of advice to clients: a website should always be functional, first and foremost, but while also having an appealing and well thought-out design. No matter how beautiful and artistic you want your website to look like, you should never sacrifice functionality to design. Users visit a […]

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Google Search Index

Goal Funnel Steps with Google Tag Manager

written by Ben Pusey | April 19, 2017

If you have a website where you want people to take an action, like buy something, subscribe, click to an affiliate etc then Goal funnels are one of the most useful tools in Google Analytics. Goal funnels show you how many people complete each stage of a conversion process. This can provide really valuable insight […]

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Opera, meerkats and Skeletor

written by Faustine Ladeiro-Levent | March 29, 2017

Comparison websites’ adverts are a bit like Marmite – you either love them and consider yourself to be sooooo MoneySuperMarket, or you hate them and everything meerkats stand for… Man, that’s a lot of British cultural references in one opening line. We’ve lost the Americans already. But whether you like them or not, these adverts […]

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5 SEO myths

5 SEO myths that need debunking in 2017

written by Matt Chan | March 7, 2017

SEO is important. I know it, you know it, your pet goldfish knows it. So, there’s no need to lecture you on the crucialness of SEO because you’ve probably heard it a thousand times. However, what you might not be aware of is the deceitful myths bouncing around the technosphere regarding SEO. If you believe […]

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How to select a web development agency

8 tips for choosing a web development agency

written by Damian Carvill | February 24, 2017

Three years ago, I had an extension built on the back of my house. I went through the usual process of getting quotes from a selection of builders and then chose one that was competitive and who I liked. Easy peasy lemonade. But everyone I knew who had gone through the same process told me […]

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Analytics Google Tag Manager

Analytics for multiple store fronts with Google Tag Manager

written by Ben Pusey | February 16, 2017

One of the services we offer here at stickee is a white label mobile phone comparison service. We are in the process of rebuilding and modernising this service so that all the websites can run on one back end and off of a single code base. That means, multiple websites will need to run on […]

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