My work experience at stickee

written by Luke Cotton | July 14, 2017

My name is Luke, I am 15 years old, in Year 10. I attend Langley Secondary School and I have spent the last week at stickee doing work experience. Originally I was not going to do my work experience week at stickee, but after my dad did some work here he told me I would […]

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brand or business

Is your website on brand?

written by Momena Ibrahim | July 5, 2017

There are businesses, and there are brands. But when executed well, these terms become synonymous. The likes of Apple have proved time and time again why this works. With their commitment to making stylish, minimalist and innovative technology, and with a united product line, consistency is their strongest asset. As a result, customers return with […]

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3 ways to improve conversion rates on your checkout page

written by Faustine Ladeiro-Levent | June 28, 2017

Often, people shopping online add items to their baskets but leave at some point before finalising the checkout process – which is known as abandoning their shopping cart. Do you know how many people leave their cart abandoned? 69.23%, on average – but some ecommerce websites are seeing as many as 80% of their users […]

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5 signs you need to redesign your website

written by Faustine Ladeiro-Levent | June 22, 2017

Websites aren’t evergreen. While your company’s site might have looked and performed perfectly back when it was first built, there’s a chance it’s not up to today’s standards. A website redesign could be the solution – from simple functional modifications to a complete overhaul of branding and design elements, there’s a solution for you. Not […]

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SysAdmin Role

5 things customers hate about your website

written by Momena Ibrahim | June 19, 2017

Low conversion rates and under performing pages should reveal more than just technical glitches on your website. Analysis of the customer journey and user behaviour should tell you what your online users like and dislike about their online experience. Though there is no one size fits all, trends in online behaviour reveal certain web practices […]

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internet search behaviour

Changing search behaviour is shrinking the internet

written by Damian Carvill | June 9, 2017

How good is your memory? If I asked you to think back 20 years to 1997, what comes to mind? Perhaps you remember Tiger Woods becoming the youngest winner of the Masters? How about Harry Potter first being published or watching Titanic at the movies? Or maybe you recall me starting University as a fresh-faced […]

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slow website

Slow and steady doesn’t win online customers

written by Momena Ibrahim | June 5, 2017

We can’t emphasise enough how important it is to have a company website that loads and serves up its pages quickly. From poor conversion rates to lower Google rankings, slow loading speeds will hold your website back, regardless of the time and money you’ve invested in design, SEO and content. With the likes of Amazon […]

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Google Search Index

Can Google find pages with no inbound links?

written by Ed Genochio | June 1, 2017

Generally, Google and other search engines find new pages to add to their indices by following links from one web page to another. Some search engines, including Bing and Google, also allow webmasters to submit URLs directly, meaning that your site may get indexed even if there are no links pointing to it from the […]

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7 expert tips for great URL structure

written by Dan Richards |

Businesses operating online today know how important it is to rank well in search engines results. Having a great URL structure is a vital part of SEO that ought not to be overlooked: carefully crafted URLs allow search engines to find you more easily and understand what’s on your page. Here are my top tips for URL […]

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You have under 60 seconds to impress potential customers online

written by Momena Ibrahim | May 17, 2017

Ever wondered how long on average a viewer will spend on a webpage? According to research, it is less than a minute – 59 seconds to be exact. This may sound like an alarmingly short amount of time, but it could explain high bounce rates and low conversion for your website. Though the internet is […]

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Beautiful, functional, or both?

written by Ryan Bibb | May 16, 2017

stickee’s web design team often gives this one piece of advice to clients: a website should always be functional, first and foremost, but while also having an appealing and well thought-out design. No matter how beautiful and artistic you want your website to look like, you should never sacrifice functionality to design. Users visit a […]

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Google Search Index

Goal Funnel Steps with Google Tag Manager

written by Ben Pusey | April 19, 2017

If you have a website where you want people to take an action, like buy something, subscribe, click to an affiliate etc then Goal funnels are one of the most useful tools in Google Analytics. Goal funnels show you how many people complete each stage of a conversion process. This can provide really valuable insight […]

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Opera, meerkats and Skeletor

written by Faustine Ladeiro-Levent | March 29, 2017

Comparison websites’ adverts are a bit like Marmite – you either love them and consider yourself to be sooooo MoneySuperMarket, or you hate them and everything meerkats stand for… Man, that’s a lot of British cultural references in one opening line. We’ve lost the Americans already. But whether you like them or not, these adverts […]

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5 SEO myths

5 SEO myths that need debunking in 2017

written by Matt Chan | March 7, 2017

SEO is important. I know it, you know it, your pet goldfish knows it. So, there’s no need to lecture you on the crucialness of SEO because you’ve probably heard it a thousand times. However, what you might not be aware of is the deceitful myths bouncing around the technosphere regarding SEO. If you believe […]

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How to select a web development agency

8 tips for choosing a web development agency

written by Damian Carvill | February 24, 2017

Three years ago, I had an extension built on the back of my house. I went through the usual process of getting quotes from a selection of builders and then chose one that was competitive and who I liked. Easy peasy lemonade. But everyone I knew who had gone through the same process told me […]

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Analytics Google Tag Manager

Analytics for multiple store fronts with Google Tag Manager

written by Ben Pusey | February 16, 2017

One of the services we offer here at stickee is a white label mobile phone comparison service. We are in the process of rebuilding and modernising this service so that all the websites can run on one back end and off of a single code base. That means, multiple websites will need to run on […]

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Let’s talk about UX and UI

written by Faustine Ladeiro-Levent | February 15, 2017

Interface design matters. A lot. A user-friendly, visually pleasing and responsive website will generate more traffic, and retain interest and customers, than a badly designed one. That’s just common sense! User experience (UX) and user interface (UI) are often used interchangeably, however they represent different aspects of website design. UX describes ‘the process of development […]

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How to select a web development agency

The strength of your domain name

written by Faustine Ladeiro-Levent | February 14, 2017

Picking a domain name for your new website is both exciting and terrifying. A bit like picking a name for your first born. What if they get bullied? Is there a potential nickname you haven’t thought of? Do the initials spell out something rude? Children have at least one advantage over website URLs: you don’t […]

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Migrating properties in google analytics

written by Ben Pusey | February 8, 2017

I’ve been using Analytics in one way or another for 10 years now. In that time new features have been added at such a rate that keeping up has been a job in itself. You may well have missed this one, I did. But back in September Google added a feature I’d long since given […]

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RnD Update for February 2017

written by Karl Binder | February 6, 2017

So now 2017 is bedded in and more than just a hangover from Christmas and New Year we can take a deep breath and consider, just for a minute, what we’re up to here in our Research and Development wing of stickee. So then, 2017 started with the launch of the new brand and new […]

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