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5 SEO myths

5 SEO myths that need debunking in 2017

written by Matt Chan | March 7, 2017

SEO is important. I know it, you know it, your pet goldfish knows it. So, there’s no need to lecture you on the crucialness of SEO because you’ve probably heard it a thousand times. However, what you might not be aware of is the deceitful myths bouncing around the technosphere regarding SEO. If you believe […]

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How to select a web development agency

The strength of your domain name

written by Faustine Ladeiro-Levent | February 14, 2017

Picking a domain name for your new website is both exciting and terrifying. A bit like picking a name for your first born. What if they get bullied? Is there a potential nickname you haven’t thought of? Do the initials spell out something rude? Children have at least one advantage over website URLs: you don’t […]

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Helping you understand digital and making it work for you

written by rob | September 6, 2012

Whether you’re an established business or an emerging brand we can help you achieve your objectives. Digital at its best is effective and intuitive. Our job is to make sure it’s harnessed in the most appropriate way for your business. This includes: SEM & SEO Driving targeted traffic to your site, increasing conversions and ROI […]

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What Exactly Is “Great Content”?

written by Karl Binder | April 5, 2012

The SEO community has been in a state of flux for the last year, with Google updating their algorithms every five minutes, taking down blog networks (good riddance) and shaking things up constantly. All the old tricks and rules of thumb about link building, on page SEO, anchor text, directories etc are rapidly going out […]

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Copying From Microsoft Office Is Bad!

written by kam | March 13, 2012

Recently, we’ve come across a lot of issues with websites where random crashes are occurring and/or specific functions aren’t being called in workflows. After tracing through these issues for a length of time, we come to the root of the issue: Copying text from a Microsoft Office application appends unneeded tags, as well as copies […]

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Why Your Checkout Sucks and Loses You Money

written by Karl Binder | January 19, 2012

A prospective customer has reached the point on your site where they’ve decided to buy, the items are in the basket ready to go. Getting the customer to this point has cost you money. Whether you’ve spent money on Pay-Per-Click, SEO, Social media or other advertising or not, you’ve still spent time and money building […]

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How Google Ads can suck all the profit out your business…

written by Ed Genochio | January 13, 2012

Summary: a bid-based per-per click advertising system like Google Adwords can suck all the profit out of your market. But there are things you can do to stop this happening to you. Let’s imagine you’re called Acme Widgets, and you sell Widgets. Say these widgets cost you £1 each to manufacture and deliver. So long […]

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SEO Case Studies

written by Karl Binder | May 13, 2011

Here are 3 case study examples of some of our SEO work. These demonstrate increased web site traffic, better conversion rates and lower cost per conversion for 3 different Adhere clients. Case Study – Fazeley Events Case Study – MediaDogHire Case Study – Mobile Cash Mate Please contact us if you are interested in using […]

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PICNIC software website

written by Karl Binder | April 27, 2011

The site design for PICNIC – our SEO duplicate content software – is a simple information site built in Drupal that describes how the software works and why it’s of benefit. The design is based around something being lost in a large virtual city.

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PICNIC duplicate content finder

written by Karl Binder | April 24, 2011

Adhere SEO Duplicate Content Discovery Tool (“PICNIC”) Non-technical Overview If your website content is being duplicated on other websites, there are two reasons you might need to be concerned. 1. Other websites may be using your content, perhaps without your permission: stealing your intellectual property, in other words. And if they’re stealing your content, they’re […]

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Pay Per Click (PPC) Advertising

written by Karl Binder | April 9, 2011

A great way to drive extra traffic to your website is by using Pay Per Click or PPC advertising. It’s quite simple and pretty quick to get up and running but if you’re not careful and monitor your spend it can get  expensive very quickly. A lot of people broad match a selection of generic […]

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Fazeley Events Website

written by Karl Binder |

Fazeley Events in Birmingham is a new venture for Fazeley Studios. The new Fazeley Events website has been created in WordPress and has been optimised to clearly show the different offerings the venue has to it’s different target markets, such as weddings, corporate events, meetings, parties and conferences. The new site, in conjunction with our […]

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MediaDog Hire

written by Karl Binder | March 14, 2011

In 2011 MediaDog launched their new hire service in Fazeley Studios in Birmingham. Along side their traditional broadcast and corporate DVD filming services they branched out into providing filming kit hire. The new website was launched and we were asked to handle the pay per click and search engine optimisation for the new service. Within […]

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Multivariate Testing

written by Karl Binder | March 11, 2011

Picture the scenario; your marketing people have written a new slogan, your web designer has made a new layout and your graphics guys have designed a new logo. Your MD likes the logo but hates the copy, your sales Director loves the copy but hates the layout and you love the layout but hate the logo. You could argue […]

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Usability Testing

written by Karl Binder |

Just when you think you’ve made something idiot proof, someone goes and builds a better idiot. We know your visitors aren’t idiots, but if you make your site so a 5 year old can use it then your visitors will be able to do so without even thinking about it. You already know how to […]

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Increase Your Conversion Rate

written by Karl Binder |

Visitors want to convert, that’s why they came to your site, you should make sure your site makes it easy and doesn’t do anything that will put them off. Here are a few no-brainers that a surprising number of sites get wrong: Bad Navigation – make it easy for visitors to find what they are […]

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Usability testing – making your website easier to use

written by Karl Binder | February 13, 2011

Just when you think you’ve made something idiot proof, someone goes and builds a better idiot. We know your visitors aren’t idiots, but if you make your site so a 5 year old can use it then your visitors will be able to do so without even thinking about it. You already know how to use your […]

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