How to Make your Website Mobile-Friendly

Written by Ed Genochio on February 9, 2016

Is your website mobile friendly?

The world is going mobile. You probably noticed this already, last time you watched someone walk into a lamp-post because their eyes were glued to a YouTube video on their iPhone. Or maybe you walked into a lamp-post because your eyes were glued to a YouTube video on your iPhone.

Either way, mobile matters. A lot. Many websites already see more than 50% of their visitors using mobile devices (smartphones, basically). So if your website doesn’t look right on mobile, you might as well tell half of your visitors that you don’t care about them.

How can I tell if my website is mobile-friendly?

You can load it in the browser on your smartphone, of course. That will give you a pretty good idea.

But you’ve probably already done that.

For a more in-depth look, run your website through Google’s mobile-friendly test tool.

Just paste your web address into the URL box, hit the Analyze button, and wait for the results.

Testing for mobile-friendliness

If you get a nice green Awesome! message, then – congratulations! Your site is already mobile-friendly.

Awesome! Your page is mobile-friendly

But if you see a red “Not mobile friendly” message, you probably need to do some work to make sure your website is fit for the lamp-post-crashing age.

 

Common errors include:

  • Text too small to read
  • Mobile viewport not set
  • Links too close together
  • Content wider than screen

 

What should I do if my website isn’t mobile-optimised?

If your website isn’t rated mobile-friendly by Google, getting it fixed should be very high up your priority list. And not only because you’re giving your mobile visitors (hint: this could mean the majority of your visitors) a sub-optimal (hint: lousy) experience. It’s also because Google ranks mobile-optimised sites higher on its search-engine results page. So if your site doesn’t look good on mobile, you’re going to be downgraded on Google, and that’s always seriously bad news (unless you’re trying to keep your website hidden, of course).

If you’d like advice on how to ensure your site is mobile-optimised and Google-optimised, please give us a call on 0121 704 5604 or get in touch via our contact page.