Augmenting the Future

Written by Karl Binder on October 10, 2016

Augmented reality (AR), with the recent success of Pokemon Go, is becoming an accepted technology now the concept of enhancing the real world using computer vision has become so popular.  What once was the domain of fighter pilots or expensive car owners, is now taken for granted using a smart phone and a simple application. Augmented reality or AR, is a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.

The types interaction that can be achieved using AR really does bring the future to your fingertips, and is something that Stickee has experience working in, from applications for publishing to theme parks.  AR has never been so accessible as a tool to use, given the rise of smartphones and the open availability for users to download an application, the possibilities to create an interactive experience that brings a brand to life are wide ranging. 

This process of overlaying digital content over real world objects enables content developers to provide experience beyond physical dimensions to offer unique, hidden content. Mobile apps make it easy to quickly and easily implement AR campaigns and the scope to deliver content hidden in normal sight, really does open up the door of creativity.

The application that Stickee use to deliver AR content offers a flexible, easy to use platform with a content manager that transforms digital content into AR experiences.  Using the content manager, clients are able to seamlessly upload, manage and publish a wide range of 3D and other interactive content for the purposes of creating highly engaging and immersive AR/VR experiences. This content manager is highly flexible, supporting multiple content groups and multiple mobile applications, whilst providing feedback and analytics so clients can see how their campaign is working.

With so many ways to deploy an Augmented experience, we really do see this technology as one that is accessible to many, and while virtual reality technologies are waiting to become more mainstream, its Augmented Reality that we feel can make ground now and merge the real and computer words together.