Website navigation mistakes to avoid

written by Momena Ibrahim | August 9, 2017

Navigation is one of the most significant design factors in the success of your site. It can determine user experience, conversion rates and search engine ranking – so underestimating its importance can have detrimental consequences. With research revealing that 50% of visitors use the navigation menu to orientate themselves on a website, there’s no doubt […]

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Gender diversity in technology: how we can help close the gap

written by Faustine Ladeiro-Levent | June 26, 2017

Everyone working in tech will have noticed this: the fields of science, technology, engineering and maths (STEM) suffer from a cruel lack of gender diversity. In the UK, women make up 21% of the core STEM workforce, 19% of IT technicians and only 8% of engineers – and despite progress being made year on year, […]

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The project management survival guide – it’s all about planning!

written by Grace Davies | June 7, 2017

Here at stickee, we’re experts in every stage of a web design project. Our creative team is armed with years of experience to provide our clients with the perfect digital product, and know that one of the most important parts of any project is the planning phase. Every stakeholder in a project needs to be […]

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OK Google, who am I?

written by Faustine Ladeiro-Levent | May 26, 2017

Keyword research is something that every business or website owner needs to consider – from organic results to PPC advertising, there’s no avoiding it. When potential customers are looking for your products or services online, they will rarely be typing your company’s name into the search bar – they’ll be using generic keywords, like your […]

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Data and decisions

written by Faustine Ladeiro-Levent | May 22, 2017

There are two kinds of people in this world: those who love data and Excel sheets… and normal people. Or rather, people who might not always have the time or enthusiasm needed to delve into deep CSV files of raw data in order to extract what really matters and translate it into actionable information. Here […]

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When UX met SEO

written by Faustine Ladeiro-Levent | May 2, 2017

At stickee, we know a thing or two about web design… And something we always tell our clients is that on-page SEO and UX need to be two of their primary concerns. When building your website, you’ll often look at them separately and let different people or departments handle each. But what if you made […]

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No killer robots here! The possibilities with AI

written by Faustine Ladeiro-Levent | April 18, 2017

Here at stickee, we’re extra passionate about emerging technologies (have we mentioned that before?) and we have a fantastic R&D team always trying to push the boundaries of what our business can achieve. Despite what science-fiction movies would have us believe, artificial intelligence (AI) isn’t just about robots rising to destroy and/or enslave all of […]

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How to retain SERPs after a website redesign

written by Dan Richards | April 6, 2017

Redesigning your website is an exciting and fun process: new designs can propel businesses and help you attract more customers than ever! Our team launch new websites for a myriad of clients each month, and they’re great at it. Our team work with you on your digital/online goals and a massive goal for most businesses […]

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Venomous snakes and technological obsession

written by Karl Binder | March 24, 2017

There is much talk about the benefits of AR (augmented reality) over VR (virtual reality) and how the experts among us expect AR to eclipse VR in society in the non-too-distant future. This may well be true, and I can certainly see the obvious applications for AR in every day life, but that does not […]

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Virtual Reality Beyond Gaming

Virtual Reality beyond gaming

written by Laurie Calcutt | March 15, 2017

“Virtual reality is the future of gaming.” We all know the line. And I don’t think anybody is going to dispute it. VR will change the gaming industry monumentally. The ability to physically become part of a game will not only revolutionise practical in-play potential, but also the emotional involvement a user shows to the […]

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The Zeroth Law of SEO

written by Ben Pusey | February 28, 2017

As an undergraduate engineering student I was introduced to the zeroth law of thermodynamics. This law basically says that if A is the same temperature as B, and B is the same temperature as C, then A is the same temperature as C. This sounds blindingly obvious but it’s a necessary law to overcome a […]

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The importance of relevance in your PPC campaign

written by Dan Richards |

Most businesses, especially those who are B2C, whether SME or large corporate need a pay-per-click (PPC) advertising strategy. While it might be hard to rank organically in Google, you can give your website a little boost by paying to have adverts displayed in the results. Think about it as bribery, only legal…   Why you […]

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Your employees are as important as your customers

written by Momena Ibrahim | February 10, 2017

“The customer is always right. Customer satisfaction and customer service is the most important value in our business. The customers’ needs are always the priority…” Aren’t these the phrases most businesses consistently preach? Of course, customers are important. They’re the reason your business is still running. But the truth is, before you can make your […]

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Social media doesn’t work for driving online sales

written by Ben Pusey | February 8, 2017

I’m calling it, the emperor is naked, social media doesn’t work for driving online sales. Let’s be clear what I mean. I’m talking about an ecommerce business posting on Facebook and Twitter being a very bad use of resources if driving sales is the goal. PPC advertising on social media platforms is a different story. […]

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Amazon Price Discrimination

Are Amazon price discriminating?

written by Ben Pusey | February 3, 2017

Imagine you have 2 widgets to sell, they cost you £5 each. Buyer A will pay you £10, buyer B would only be willing to buy for £8. How do you price your widgets? If you price at £10 you will only sell one and you’ll make £5, but you’ll have one left If you […]

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Using the HTC Vive VR

Virtual reality needs the support of big brands

written by Faustine Ladeiro-Levent | February 2, 2017

It’s no secret that we’re pretty passionate about VR games and experiences. Our brilliant RnD team is constantly looking for ways to apply the most cutting-edge technology to our business, and VR is a big part of what we do. However, while many tech companies like us have been exploring virtual reality over the past […]

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sense check your clients business plan

Sense check your client’s business plan

written by Ben Pusey | January 31, 2017

You don’t need me to tell you that making sure a new client’s expectations of what you’re going to deliver are reasonable. Failing to do so leads to unhappy clients, overruns, frustration on both sides and can have a knock on effect on other clients’ work. Your responsibility to sense check expectations goes beyond just […]

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The opportunities with your voice

written by Damian Carvill | January 20, 2017

Forget Hatchimals (Google it), Furbys or Tamagotchis (one for us oldies) the number one selling toy on Amazon this Christmas was the Echo, its voice activated smart speaker. As with any new platform, we’ve looked at voice to see what opportunities it presents for stickee. And the opportunities are exciting.

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affiliate marketing

Success stories: 3 examples of affiliate marketing done right

written by Faustine Ladeiro-Levent | January 19, 2017

Let’s face it: earning a passive income is the absolute dream – whether that’s for your personal website, or a way to grow the revenue of your business. And one of the best ways to earn money online is through affiliate marketing, where you’ll be rewarded for directing visitors and customers to an online retailer. […]

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Keyword Selection For Ecommerce

written by Ben Pusey | January 18, 2017

To me one of the saddest things to see is a website that has spent time and money optimising for keywords with low volume or poor conversion rates. Google AdWords keyword tool can help you pick keywords with good volume, but how do you know if traffic from a particular keyword will convert? “Search intent” […]

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