Your employees are as important as your customers

written by Momena Ibrahim | February 10, 2017

“The customer is always right. Customer satisfaction and customer service is the most important value in our business. The customers’ needs are always the priority…” Aren’t these the phrases most businesses consistently preach? Of course, customers are important. They’re the reason your business is still running. But the truth is, before you can make your […]

Read full details

Social media doesn’t work for driving online sales

written by Ben Pusey | February 8, 2017

I’m calling it, the emperor is naked, social media doesn’t work for driving online sales. Let’s be clear what I mean. I’m talking about an ecommerce business posting on Facebook and Twitter being a very bad use of resources if driving sales is the goal. PPC advertising on social media platforms is a different story. […]

Read full details
Amazon Price Discrimination

Are Amazon price discriminating?

written by Ben Pusey | February 3, 2017

Imagine you have 2 widgets to sell, they cost you £5 each. Buyer A will pay you £10, buyer B would only be willing to buy for £8. How do you price your widgets? If you price at £10 you will only sell one and you’ll make £5, but you’ll have one left If you […]

Read full details
Using the HTC Vive VR

Virtual reality needs the support of big brands

written by Faustine Ladeiro-Levent | February 2, 2017

It’s no secret that we’re pretty passionate about VR games and experiences. Our brilliant RnD team is constantly looking for ways to apply the most cutting-edge technology to our business, and VR is a big part of what we do. However, while many tech companies like us have been exploring virtual reality over the past […]

Read full details
sense check your clients business plan

Sense check your client’s business plan

written by Ben Pusey | January 31, 2017

You don’t need me to tell you that making sure a new client’s expectations of what you’re going to deliver are reasonable. Failing to do so leads to unhappy clients, overruns, frustration on both sides and can have a knock on effect on other clients’ work. Your responsibility to sense check expectations goes beyond just […]

Read full details

The opportunities with your voice

written by Damian Carvill | January 20, 2017

Forget Hatchimals (Google it), Furbys or Tamagotchis (one for us oldies) the number one selling toy on Amazon this Christmas was the Echo, its voice activated smart speaker. As with any new platform, we’ve looked at voice to see what opportunities it presents for stickee. And the opportunities are exciting.

Read full details
Make money from affiliate marketing

Success Stories: 3 Examples of Affiliate Marketing Done Right

written by Faustine Ladeiro-Levent | January 19, 2017

Let’s face it: earning a passive income is the absolute dream – whether that’s for your personal website, or a way to grow the revenue of your business. And one of the best ways to earn money online is through affiliate marketing, where you’ll be rewarded for directing visitors and customers to an online retailer. […]

Read full details

Who Should Manage Your Website Project?

written by Ben Pusey | December 20, 2016

I’ve seen website builds go bad, sometimes it’s the agency’s fault, sometimes it’s the client. More often than not it’s a bit of both. Picking a good agency will help but there are a few common mistakes that you, the client,  can avoid. Pick The Right Project Manager A client putting the wrong person in […]

Read full details

Creating your online marketing strategy

written by rob | September 24, 2012

When creating an online marketing strategy it’s vital to do the research in order to benchmark yourself against your competitors. This is across a variety of streams too, not just all about appearing in search engine results. Below is a table that lists the areas we generally cover when putting together a complete online marketing […]

Read full details

Android Development Tips for Red Foundry Fusion Studio

written by Karl Binder | September 5, 2012

Having recently developed a few mobile apps using Red Foundry’s Fusion Studio I found it rather frustrating at points simply due to the lack of available community documentation and help. The basic documentation is good, and may of the out of the box features are good and quick to use, but when you get stuck […]

Read full details

Can you describe your business in words of one syllable?

written by Ed Genochio | March 29, 2012

Here’s a challenge: Can you describe what do, using only words of one syllable? Some people think that syllable-count and bullshit-factor are closely correlated. If you force yourself to write in monosyllables, it’s likely that you’ll cut out all the techno-babble that makes it hard for people to understand what you’re trying to say. Here’s […]

Read full details

My internet’s bigger than your internet (relatively speaking)

written by Ed Genochio | March 28, 2012

Question: Which is the world’s the largest internet economy? Answer (choose one): USA China South Korea UK Japan Luxembourg   Scroll down a bit for the answer.     A bit more.     Coming up any minute now.     Just a bit further.     And….   Here we go.     The […]

Read full details

The Internet: better than sex (well, British sex, anyway)

written by Ed Genochio | March 27, 2012

The internet is better than sex. That’s according to a report [pdf] published last week by BCG. They found that 25% of Britons would rather give up sex for a year than loose their ability to get online. By contrast, only 16% of French people would forego 12 months of sex in return for a […]

Read full details

The Zeroth Law of SEO

written by Ben Pusey | February 29, 2012

As an undergraduate engineering student I was introduced to the zeroth law of thermodynamics. This law basically says that if A is the same temperature as B, and B is the same temperature as C, then A is the same temperature as C. This sounds blindingly obvious but it’s a necessary law to overcome a […]

Read full details

Keyword Selection For Ecommerce

written by Ben Pusey | January 24, 2012

To me one of the saddest things to see is a website that has spent time and money optimising for keywords with low volume or poor conversion rates. Google adwords keyword tool can help you pick keywords with good volume, but how do you know if traffic from a particular keyword will convert? “Search intent” […]

Read full details

Total Business. Employing people on Aptitude rather than skills…

written by Karl Binder | January 23, 2012

Somehow I seem to have found myself onto numerous databases belonging to countless recruitment agencies since I am constantly flooded with emails promoting the skills of persons X and Y. This is not how I ever recruited staff though. In the last year we’ve had quite a few changes in the Adhere team as we’ve […]

Read full details

Does Your Site Need a Mobile Theme? – Doing the ROI Sums

written by Ben Pusey | January 13, 2012

Everyone’s gone a bit mobile web mad over the last couple of years, anyone who’s anyone has an app and “m-Commerce” is a buzzword we’re hearing alot at the moment. While few would argue that having an e commerce site that works well on a mobile is a good idea, working out whether optimising your […]

Read full details

Driving Down The Costs Of Adwords Clicks

written by Ben Pusey | November 1, 2011

Adwords can get very expensive very quickly, particularly in competitive markets. Even in less competitive markets costs can be pushed up by the likes of eBay and Amazon broad matching words that appear in your key phrases. Escalating costs can put people off using PPC, but a better understanding of the mechanism that determines your […]

Read full details

Budgeting for SEO

written by Ben Pusey | April 27, 2011

Deciding what to spend on SEO is tricky, spend too little and you won’t see a return, spend too much and well, you’ll spend too much. Most SEO firms will give you a realistic estimate of what can be achieved and what it will cost but you need to do your due diligence and sense check what you’re […]

Read full details

Debunking the 3 Click Myth

written by Ben Pusey | March 18, 2011

The 3 click rule has been around as long as web design – “No page should be more than three clicks from the homepage.” On the face of it this sounds reasonable; keep the user journey short and simple. But research from User Interface Engineering casts doubt on the truth of this rule. UIE gave 44 […]

Read full details